🧭Persona Builder
Create precise, well-researched buyer personas to improve your outreach strategy and target the right buyers.
Last updated
Create precise, well-researched buyer personas to improve your outreach strategy and target the right buyers.
Last updated
The Persona Builder feature helps sales professionals develop accurate buyer personas that align with their target audience and narrow down their Ideal Customer Profile (ICP). By providing a description of who they’re trying to target, users receive a detailed persona, helping them tailor their outreach and close more deals by speaking directly to their prospects' challenges and needs.
You want to increase response rates by refining your outreach strategy for Account Executives in SaaS companies. Persona Builder delivers a detailed profile, highlighting the challenges, motivations, and decision-making processes of this target group, enabling you to craft personalized outreach that resonates.
You're preparing to engage decision-makers in enterprise healthcare organizations. Persona Builder provides a complete persona breakdown, ensuring your pitch speaks directly to their pain points and priorities, helping you build stronger relationships and close more deals.
You’ve identified a new vertical to target and need to understand the key players. Using Persona Builder, you get clear insights into their challenges, what drives their decision-making, and how they prefer to be approached.
Access Persona Builder: Log in to your GTM.bot dashboard and select Persona Builder from the feature list.
Prepare Information: Have a clear description of the persona you’re targeting, including their role, industry, challenges, and motivations.
Click on Create a Persona.
Provide the Target Details: Enter the persona’s role, industry, company size, and any other relevant information, such as their pain points or sales challenges.
Submit for Analysis: After entering the details, click Submit to generate a detailed buyer persona.
Job title
Industry
Company size
Seniority level
Summary of their role
Speak to the Persona's Challenges: Focus your outreach messaging on addressing the specific challenges this persona faces. This will make your emails and calls feel more relevant and increase engagement.
Use the Preferred Channels: Maximize your chances of connecting by using the communication channels the persona prefers, such as email, LinkedIn, or phone.
Tailor Your Messaging: Use the persona’s motivations and decision-making factors to fine-tune your sales pitch, showing how your solution aligns with their goals and drives results.
