🧭Persona Builder

Create precise, well-researched buyer personas to improve your outreach strategy and target the right buyers.

Introduction

The Persona Builder feature helps sales professionals develop accurate buyer personas that align with their target audience and narrow down their Ideal Customer Profile (ICP). By providing a description of who they’re trying to target, users receive a detailed persona, helping them tailor their outreach and close more deals by speaking directly to their prospects' challenges and needs.

Use Cases

You want to increase response rates by refining your outreach strategy for Account Executives in SaaS companies. Persona Builder delivers a detailed profile, highlighting the challenges, motivations, and decision-making processes of this target group, enabling you to craft personalized outreach that resonates.

You're preparing to engage decision-makers in enterprise healthcare organizations. Persona Builder provides a complete persona breakdown, ensuring your pitch speaks directly to their pain points and priorities, helping you build stronger relationships and close more deals.

You’ve identified a new vertical to target and need to understand the key players. Using Persona Builder, you get clear insights into their challenges, what drives their decision-making, and how they prefer to be approached.

Getting Started

1. Access Persona Builder: Log in to your GTM.bot dashboard and select Persona Builder from the feature list.

2. Prepare Information: Have a clear description of the persona you’re targeting, including their role, industry, challenges, and motivations.

Using the Feature

1. Click on Create a Persona.

2. Provide the Target Details: Enter the persona’s role, industry, company size, and any other relevant information, such as their pain points or sales challenges.

3. Submit for Analysis: After entering the details, click Submit to generate a detailed buyer persona.

Reviewing Your Results

Persona Details

• Job title

• Industry

• Company size

• Seniority level

• Summary of their role

Psychographic Analysis

• Primary responsibilities

• Challenges

• Motivations

• Decision factors

• Communication channels

• A suggested value proposition for this persona

💡 Coaching Tips

• Speak to the Persona's Challenges: Focus your outreach messaging on addressing the specific challenges this persona faces. This will make your emails and calls feel more relevant and increase engagement.

• Use the Preferred Channels: Maximize your chances of connecting by using the communication channels the persona prefers, such as email, LinkedIn, or phone.

• Tailor Your Messaging: Use the persona’s motivations and decision-making factors to fine-tune your sales pitch, showing how your solution aligns with their goals and drives results.

FAQs

What information do I need to create a buyer persona?

You need to provide a description of the persona you're targeting, including their job role, industry, company size, and any specific challenges or pain points they may have.

How quickly will I receive the buyer persona?

Personas are typically generated within 60 seconds after submitting the target details.

Can I build multiple personas?

Yes, you can create as many personas as needed to cover different target roles or industries. Just submit each description separately.

What if I want to edit a persona after it's generated?

If you need to refine or update a persona, simply adjust the description and resubmit it through the Persona Builder.