📰Analyze News

Use the Analyze News feature to quickly gather insights from up to 20 different news sources, blogs, and web pages about a person or company.

Introduction

The Analyze News feature helps salespeople quickly gather valuable insights by summarizing articles, blog posts, and web pages related to a specific prospect, company, or topic. Simply provide the prospect or company name and any relevant context, and the system optimizes the details to generate up to 20 relevant articles. Each article includes a summary, allowing for fast and efficient research.

Use Cases

You need to research a potential client before your meeting and want to quickly understand recent news about their company. Analyze News returns up to 20 relevant articles with key takeaways.

You’re preparing outreach and want to understand industry trends that might affect your prospect’s business. Analyze News provides summarized articles, offering a quick way to stay informed.

You’re targeting a specific executive and want to review any recent press mentions, blog posts, or thought leadership content related to their work.

Getting Started

1. Access Analyze News: Log in to your GTM.bot dashboard and select Analyze News from the feature list.

2. Prepare Information: Gather the name of the prospect, company, and any specific context (like industry news, recent events, or trends) that will guide the analysis.

Using the Feature

1. Click on Analyze News.

2. Enter the Details: Provide the prospect’s name, company name, and any specific context about what you’re searching for.

3. Submit the Search: After entering the details, click Submit to start the analysis.

Reviewing Your Results

1. Within moments, you’ll receive a list of up to 20 curated articles, blogs, and web pages relevant to your search.

2. Each result includes a summary to help you quickly grasp the key points without needing to read the entire article.

3. Use the provided links to dive deeper into any specific article of interest.

💡 Coaching Tips

• Refine Your Context: When providing context for your search, be as specific as possible. This helps the system optimize keywords and return the most relevant articles.

• Scan Summaries for Trends: Use the summaries to quickly identify recurring themes or trends across multiple articles. This allows you to stay informed without needing to read every source in full.

• Apply Insights in Outreach: Use the gathered insights to tailor your outreach messages. Mention recent news or trends directly relevant to your prospect or their company to add a personalized touch.

• Expand Your Search: If you’re looking for broader industry trends, adjust your context to reflect general topics rather than specific companies. This will help generate a more diverse set of articles.

FAQs

What information do I need to use the Analyze News feature?

You need to provide the name of the person or company and any context about what specific information you’re seeking (e.g., company news, industry trends, recent events).

How quickly will I receive the results?

The results are typically available within 60 seconds after submitting the form.

What type of sources are included in the analysis?

The analysis includes news articles, blog posts, and various web pages, with up to 20 relevant sources returned in each search.

Can I analyze multiple companies or people at once?

Currently, searches are performed on one company or person at a time, but you can submit multiple searches back-to-back for efficiency.

What should I do if I don’t get the results I was expecting?

Try refining the context of your search to include more specific information or adjust the scope of the search to broader trends or topics.